New Balance, known as the "President's Jogging Shoes" and "The King of Jogging Shoes", is a brand favored by many successful business and political leaders around the world. It was founded in Boston in 1906 by Mr. William J. Riley. Since its inception, New Balance has been adhering to the spirit of manufacturing excellent products, making continuous progress in materials, appearance and comfort, and has now become a leading brand in the global sports and leisure field.